Elto vs. Orum: Which Parallel Dialer is Right for You?

Key factors to consider

The goal of a parallel dialer is simple: book more meetings on the phone. There are a few considerations that impact how well reps can perform with a dialer, though.

1. Does the dialer work natively with the sales tools I use? Will I have to build out new syncs and workflows to support the usage of this product?

2. How is this priced, and how does this scale with my team? Is it easy to calculate the ROI given N booked meetings?

3. What is the prospect's experience when being called from the dialer? How long is the pause from human detection?

4. Will I be prepared to sell when I'm dropped into a call? What information am I able to see about the prospect, and how quickly can I ramp up on them?

5. Will I be protected from landing in spam, and potentially burning leads?

Let's compare Elto and Orum by answering these questions.

Integrations

Does the dialer work natively with the sales tools I use? Will I have to build out new syncs and workflows to support the usage of this product?

Elto integrates natively with Salesforce, Salesloft, Hubspot, Outreach, and Apollo. We also support CSV imports, and can build new & custom integrations with a 1-week turnaround given annual commitments.

When comparing integration coverage, Orum is conspicuously missing native support for Apollo.io; the best way to use the dialer with Apollo is to use CSV's as a proxy, or to create a sync with a CRM. Given the importance of automations in Apollo and the value provided by its consistent representations of prospects throughout the sales journey, a native integration with Apollo is vital for keeping things efficient, and ensuring that no prospect falls through the cracks. Elto has the most comprehensive Apollo.io integration of any dialer. Elto supports importing sequences, syncing dispositions, writing back completed call tasks, filtering by time zone/step, and more, and counts hundreds of reps using Apollo among its customers.

Furthermore, the Elto team can put in custom engineering work to get your integration up-and-running easily, should you not be covered by its existing set of partnerships; with an annual commitment of at least 3 seats, the Elto team will build a custom integration with your software or workflow.

Pricing

How is this priced, and how does this scale with my team? Is it easy to calculate the ROI given N booked meetings?

Unlike Orum, Elto publishes its pricing transparently. Elto's telephony infrastructure has been built from the ground-up to decrease cost per call, and thus enable the most competitive prices on the market. Furthermore, Elto offers month-to-month plans; we know how volatile sales needs can be, and we're happy to support you when you need us without pressuring you into a year-long commitment.

Elto makes it easy to measure your ROI. We offer a 7-day trial (14 days for annual plans), along with detailed analytics to help you track your reps' performance during the engagement. Our team offers drop-in coaching sessions for reps to help your team succeed, regardless of your team's size.

Experience

What is the prospect's experience when being called from the dialer? How long is the pause from human detection?

Let's address the elephant in the room here: the dreaded so-called "parallel dialer pause." While it's impossible for any dialer to detect a human before they've started speaking, Elto's detection speed after the end of the first utterance is state-of-the-art. We use in-house models with average detection latencies between 1-2s, and we deploy servers close to our international users to decrease non-detection latency. Furthermore, our models are tunable, enabling us to hit lower detection times through fine-tuning on your call recordings, so performance only gets better with time.

Context

Will I be prepared to sell when I'm dropped into a call? What information am I able to see about the prospect, and how quickly can I ramp up on them?

Both Elto and Orum surface relevant information pulled from integrations with your sales stack. Elto, however, takes it a step further; Elto can sync with multiple integrations at once (with multi-integration contact information assimilation rolling out soon), and our team can redesign your view to the layout that's most effective for your reps.

Spam Protection

Will I be protected from landing in spam, and potentially burning leads?

Both Elto and Orum take multiple steps to prevent calls from going to spam, and to detect whether number reputations are decreasing.

Like Orum, Elto follows STIR/SHAKEN authentication for each of its created numbers. Elto also tracks a number of metrics across all numbers to detect numbers with potentially declining reputation, and flags that information to users so they can replace numbers.

Elto is rolling out automated spam testing with physical phone banks in coming weeks, enabling immediate detection of Spam Likely and Spam Blocked numbers.

Update (12/10/23): Elto now has on-demand spam verification of phone numbers, along with hands-free number remediation! You can now click a button to check your numbers' reputations across all providers, and have Elto remedy problematic numbers within 24 hours.

The Verdict

Choosing a dialer is an important decision; outbound calling is a major component of outbound sales, which in turn can be a primary driver of revenue growth overall. Despite our competitive positioning, we respect that Orum has played a powerful role in growing awareness of parallel dialing and its potential within sales.

Elto was started in response to the state of the dialing landscape; our team wanted to build a dialer that could address the gaps in the market by offering a seamless UX, more integrations, friendlier pricing, and quick & customizable human pickup detection. We believe that our solution is best-in-class, but you can decide for yourself with our free trial.

If you're interested, you can learn more here, watch a demo here, and book time for a quick chat here.